As technology in the current world advances, the idea of streaming music has gained popularity. Spotify has emerged to be one of the best platforms in which users can stream music comfortably. How do musicians promote their songs on Spotify? It is not a one-day journey, but the following strategies can give you online visibility on Spotify.

Make a Perfect Playlist

Creating a playlist is the first step towards attracting potential listeners to your songs. Spotify users enjoy listening to songs of a similar genre at the same place. With this idea, creating a playlist guides the user to your collection. A playlist is created by gathering songs from different artists that relate to your genre. You should include a number of your pieces on the list, but this should be done carefully. It would be best to take in only two or three of your songs to avoid overloading the playlist. You should also include successful songs in your playlist to attract more listeners. Playlist offers Spotify users a chance to listen to your song. Users engage with your music as they listen to popular songs in your list.

Piggyback Popular Songs

This approach involves selecting your song titles that are similar to popular songs. The strategy sounds devious, but it is efficient. However, this should be done carefully to avoid copyright irregularities. Spotify is all about people searching for new songs and listening to their popular songs. Song titles do most searches. This means that tethering your song title with a popular song can direct listeners to your song. For instance, Savage Love by Jawsh 685 x Jason Derulo x BTS ranks first in the Hot 100. Spotify users are currently using the keyword “savage in their search. You can take advantage and name your song savage or any title that has savage in it. This strategy can direct many Spotify users to your song, which can get you many fans. Spotify Promotion is a game, and it requires one to be always one step ahead.

Use Facebook Ads and Avail your music to different online Platforms

Spotify gives its users a chance to market their songs on Facebook. The process entails posting a Spotify link on your Facebook page. The link directs Facebook users to your piece on Spotify. Facebook has more than 2.6 billion as of 2020. This designates that Facebook is a platform that can enable you to reach a wide range of consumers. After promoting your songs, the next step is to ensure that they are readily available online. Some Spotify users have limited accounts that do not enable them to access all songs. Such users purchase songs online from different platforms. Some of the leading platforms where you can take your songs are Amazon and iTunes. Having your song on Spotify does not mean that your song is online. Making your song available on many online platforms is also a marketing strategy. It makes it easy for your songs to be recognized and purchased by consumers around the globe.

With the above strategies, you can comfortably market your song on Spotify. It is a no brainer, and it does not require one to be in a certain lander in the music career.