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Why is Everyone Using TikTok These Days?

We assure you that there isn’t a single person with a smartphone who does not know what TikTok is. Although they might not use the app, they know about the app. How did this happen? Let’s find out in this article.

What is TikTok?

TikTok is a short clip-sharing app that was initially released in China in 2016 under the name Douyin. The app is largely used for lip-syncing and dancing along to popular videos. ByteDance, the parent organization of TikTok, acquired Musical.ly, a music app in the United States, in 2017. Subsequently, the two apps were united into one and given the name TikTok. TikTok’s user base increased by 80 million when it merged with Musical.ly, making it one of the most popular apps in China and Asia, the United States, and Europe. Since its official release in 2018, TikTok has been downloaded 693 million times, and this number is expected to rise to 850 million in 2020. This threatens the market share held by other social media applications.

How It Amassed So Many Users?

After it has been played through once, the video for each TikTok lasts between 10 seconds and 3 minutes. The app provides a broad variety of tools for personalizing and merging these videos, such as the ability to record video with the user’s smartphone, import photographs from the internet, superimpose emojis, and other text on top of the video, and apply special effects. The app’s filter collection and video-distorting effects are like those found on Instagram, but they are designed specifically for use with video. The app’s meteoric rise to popularity may be attributed, in large part, to its many wacky features and tools; also, the users of the app are highly imaginative. As of now, you can upload just about any kind of content to TikTok.

How it All Started?

During early 2018 you might have seen some videos on Facebook or Instagram with a TikTok watermark and may be wondering what platform this video was made on. Well, that is the beginning of TikTok. Once you make a video, the uploaded video will be saved to the phone’s gallery. As a result, the users posted TikTok material on other social networks via mobile devices, and their TikTok clips were automatically watermarked with a TikTok logo. This enables them to market their TikTok account as well as the app to dedicated fans on any other social networking platform. It’s an excellent strategy to attract TikTok followers, in addition to TikTok volgers kopen, because other social media followers are already engaged with the brand.